course
GOOGLE ANALYTICS CERTIFICATION
When you run a search engine optimization (SEO) campaign, you get an abundance of data that gives your company insight. This data helps you run a campaign that drives better results, from more organic traffic to more revenue.
With a Google Analytics certification, you can make the most of Google Analytics in your SEO strategy and leverage various reports, data points, and more to grow your business and improve your rankings in search results.
Google Analytics for Beginners
Course Overview
Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You’ll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.
This course covers Google Analytics primarily for measuring website traffic. To learn about new capabilities that bring app and web analytics together, visit Analytics Help.
- Unit 1: Introducing Google Analytics
- Lesson 1: Why digital analytics?
- Lesson 2: How Google Analytics works
- Lesson 3: Google Analytics setup
- Lesson 4: How to set up views with filters
- Unit 2: The Google Analytics Interface
- Lesson 1: Navigating Google Analytics
- Lesson 2: Understanding overview reports
- Lesson 3: Understanding full reports
- Lesson 4: How to share reports
- Lesson 5: How to set up dashboards and shortcuts
- Unit 3: Basic Reports
- Lesson 1: Audience reports
- Lesson 2: Acquisition reports
- Lesson 3: Behavior reports
- Unit 4: Basic Campaign and Conversion Tracking
- Lesson 1: How to measure Custom Campaigns
- Lesson 2: Tracking campaigns with the URL Builder
- Lesson 3: Use Goals to measure business objectives
- Lesson 4: How to measure Google Ads campaigns
- Lesson 5: Course review and next steps
Google Analytics for Power Users
Course Overview
Google Analytics for Power Users builds on learners’ advanced understanding of Google Analytics. Now that you’re familiar with the range of features Analytics offers, put your knowledge into action. Learn and practice techniques for comparing users who convert with those who don’t, analyzing traffic sources that bring the most value, customizing channels for increased actionability, identifying top performing content on your site, and improving ecommerce performance. If you’re new to Google Analytics, you should first complete Google Analytics for Beginners and Advanced Google Analytics on Analytics Academy.
This course covers Google Analytics primarily for measuring website traffic. To learn about new capabilities that bring app and web analytics together, visit Analytics Help.
- Unit 1: Understand users
- Lesson 1: Course Intro
- Lesson 2: Which users are converting and which aren’t?
- Lesson 3: How can you see which platforms to develop or optimize for?
- Unit 2: Attract high-value traffic
- Lesson 1: Which traffic sources bring in the most value?
- Lesson 2: How can you customize your channels for increased actionability?
- Lesson 3: When should you send your newsletter emails?
- Unit 3: Improve site engagement
- Lesson 1: What KPIs should you use for your content site?
- Lesson 2: Which pages are helping conversions?
- Unit 4: Improve product performance
- Lesson 1: How can you drive more product purchases?
- Lesson 2: Which products are performing the best and worst on your site?
- Lesson 3: Where are people dropping out of your checkout process?
- Lesson 4: Course Summary
Understand Customers With Data-Driven Insights
- Create an Analytics Strategy
Develop an end-to-end strategy involving behavior tracking, data collection, and insight development to support business objectives.
- Develop Insightful Reports
Transform raw data into meaningful and intuitive reports that summarize key information and communicate trends.
- Maximize Performance With Data
Improve the performance of your digital strategy (and the online experience for your users) with an insightful, data-driven approach.
FOUR MAIN COURSES
There are four main courses to get your certification:
- Google Analytics for Beginners
- Advanced Google Analytics
- Google Analytics for Power Users
- Getting Started with Google Analytics 360
These courses will help you prepare for your certification.
Advanced Google Analytics
Course Overview
Advanced Google Analytics walks you through how data gets collected and processed into readable reports. You’ll learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data that’s specific to your business. The course will also demonstrate more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.
This course covers Google Analytics primarily for measuring website traffic. To learn about new capabilities that bring app and web analytics together, visit Analytics Help.
- Unit 1: Data Collection and Processing
- Lesson 1: Google Analytics data collection
- Lesson 2: Categorizing into users and sessions
- Lesson 3: Applying configuration settings
- Lesson 4: Storing data and generating reports
- Lesson 5: Creating a measurement plan
- Unit 2: Setting Up Data Collection and Configuration
- Lesson 1: Organize your Analytics account
- Lesson 2: Set up advanced filters on views
- Lesson 3: Create your own Custom Dimensions
- Lesson 4: Create your own Custom Metrics
- Lesson 5: Understand user behavior with Event Tracking
- Lesson 6: More useful configurations
- Unit 3: Advanced Analysis Tools and Techniques
- Lesson 1: Segment data for insight
- Lesson 2: Analyze data by channel
- Lesson 3: Analyze data by audience
- Lesson 4: Analyze data with Custom Reports
- Unit 4: Advanced Marketing Tools
- Lesson 1: Introduction to remarketing
- Lesson 2: Better targeting with Dynamic Remarketing
- Lesson 3: Course Summary
Getting Started With Google Analytics 360
Course Overview
Getting Started With Google Analytics 360 walks you through how you can take advantage of the enterprise-level features you gain from Analytics 360. You’ll learn about advanced features such as Roll-Up Reporting, Custom Funnels, Unsampled Reports, and Custom Tables. You’ll also gain insight into how you can benefit from reporting with BigQuery and native integrations with Google Marketing Platform products and Google Ad Manager. Throughout the course, we’ll provide you with real-world examples to illustrate how you can leverage Analytics 360’s features and integrations to drive performance and achieve your business goals. If you’re new to Google Analytics, you should first complete Google Analytics for Beginners and Advanced Google Analytics on Analytics Academy.
This course covers Google Analytics 360 primarily for measuring website traffic. To learn about new capabilities that bring app and web analytics together, visit Analytics Help.
- Unit 1: Introducing Google Analytics 360
- Lesson 1: Benefits of Analytics 360
- Lesson 2: Roll-Up Reporting
- Lesson 3: Custom Funnels
- Lesson 4: Unsampled Reports and Custom Tables
- Unit 2: BigQuery/GA360 integration
- Lesson 1: Reporting with BigQuery
- Lesson 2: Getting started with BigQuery/GA360 integration
- Unit 3: Google Marketing Platform/GA360 integrations
- Lesson 1: Google Marketing Platform integrations
- Lesson 2: Comparing GA and CM attribution models
- Lesson 3: Understanding key metrics
- Unit 4: Campaign Manager/GA360 integration
- Lesson 1: Campaign Manager reporting integration
- Lesson 2: CM Reports, Dimensions, and Metrics
- Lesson 3: CM/GA360 Use Case and Setup
- Unit 5: Display & Video 360/GA360 integration
- Lesson 1: Display & Video 360 reporting integration
- Lesson 2: DV360 Reports, Dimensions, and Metrics
- Lesson 3: DV360/GA360 Remarketing and Setup
- Unit 6: Search Ads 360/GA360 integration
- Lesson 1: Search Ads 360 reporting integration
- Lesson 2: SA360 Reports, Dimensions, and Metrics
- Lesson 3: SA360/GA360 Setup
- Lesson 4: Course Summary
- Unit 7: Google Ad Manager/GA360 integration (OPTIONAL)
- Lesson 1: Google Ad Manager reporting integration
- Lesson 2: Using Custom Reports and Audiences with Ad Manager
- Lesson 3: Ad Manager/GA360 Setup
Our Offering
- Learn Cutting-Edge Techniques
Taught by Instructors with experience working in the field, learn the most in-demand concepts, skills, and tools.
- Gain Hands-On Experience
Work on projects in a collaborative setting to apply new concepts and techniques and develop your skills.
- Leverage Synapse
Use Synapse, our intuitive, data-driven learning platform to access course content, as well as additional quizzes, challenges, and resources.