BUSINESS ROAD TO SUCCESS

BUSINESS ROAD TO SUCCESS:

Business road to success: learn how to start or run effectively your small business. Starting a business? Success in small business depends on hard work, good fortune, and business knowledge. Attend this eight-session course to develop your management skills.

SESSION ONE

Business and the owner/manager look at critical issues for small business managers; Examine the growth stages of a business; Focus your efforts with a business plan; Prepare for the future of your business.

SESSION THREE

Promoting your product or service Determine the best methods of promoting your business; Measure the success of your promotional efforts; Develop a promotional budget; Develop a promotional message that works for your business.

SESSION FIVE

Legal issues and requirements: Determine the best legal entity for your business and how your choice affects your liability and taxes; Review unemployment compensation, independent contractors, intellectual property; discrimination; vicarious liability and deceptive advertising.

SESSION SEVEN

Finance your business: Learn about sources of financing for your business and meeting the requirements of financing sources; Reduce your financial risk; Selecting and working with a bank.

Experts in law, accounting, banking, insurance, management, and marketing cover the fundamentals of small business management. Gain knowledge about growth stages and problems, marketing, promotion and advertising, legal issues and requirements, record-keeping, accounting and financial management, financing, insurance and risk management, and business plans.

SESSION TWO

Marketing: developing your overall strategy Determine the 4 P’s of marketing for your business: Product, Price, Placement and Promotion; examine external factors crucial to your business success; Understand your customers’ needs and wants.

SESSION FOUR

Record Keeping, Accounting; Taxes Understand basic concepts of accounting; Learn the accounting and tax records you must maintain; Maximize business deductions.

SESSION SIX

Human Resources side of Business: Hiring your first employee and other human resource issues and resources. Using the Web for Your Business Determine the best way to use the Web for your business and review best practices and resources for developing successful web presence.

SESSION EIGHT

Insurance and risk management. Determine your insurance and risk management needs; evaluate the insurance counseling you receive. Lastly, the session will be closed with a real story or a testimonial from a small business owner